Print Design
Print design is more than just cool logo designs and pretty brochures. Your graphic designer needs to know the right questions to ask. How many colors are allowed? Will it bleed? What format does your printer want the files? Who's your target audience? If the designer you hire doesn't know their EPS from their DPI, you might be in for a headache.
I've been designing for the print industry since 2000. I've worked on everything from one-color logo designs to giant billboard designs. No two projects are alike and neither are any two clients. Each print job needs to be approached with a fresh palette.
This is a short list of design projects I've had experience with:
- Advertising design
- Book cover design
- Brochure, flyer or insert design
- Calendar design
- CD/DVD cover design
- Logo and stationery design
- Magazine layout design
- Poster and billboard design
- Newsletter design
- Restaurant menu design
- T-shirt design
- Trade show display design
After NeonWest, a country-rock band from Los Angeles, California, sent me images from their professional photo shoot and a logo concept sketched on a napkin, I set out to create their promotional print materials. This included a poster design, a postcard for passing out at shows, CD and CD sleeve design for their first EP, business cards, and the logo design. The winning logo design ended up being the actual napkin sketch after being cleaned up for perfection.
I was originally hired by People You Need to Know, a annual publication for businesses in Atlanta, Georgia, to design a few full-page ads. They were so impressed with my design services that they asked me to design more ads for them and design the layouts for several of the magazine's pages..
Geo Grigoryan was looking for a book cover designer to help him sell his new ebook Slim Girls Secrets. I helped him decide on the right graphic to use, supplied him with a few design concepts to consider, and we were done. A few months later, I was contacted again to design the Slim Girls Secrets' DVD and DVD sleeve.
I came up with the idea of volunteering my design services to a worthy cause like the Crohn's & Colitis Foundation of America - New England. I guess I shouldn't have been surprised at how quickly and positively they responded to my offer. It's free help after all. I immediately designed some posters for their walk-a-thons and other programs. That was followed up with a brochure design for a fundraising which involved the cooperation and approval of the Boston Red Sox.
Brochure and direct mail design was provided to Results Fitness 24/7, a fitness chain in North Little Rock, Arkansas. Their original (temporary) brochure needed a professional makeover. Ready to announce their new venture, they also wanted a direct mail piece that was informative and grabbed their audience's attention. They provided their initial concepts, I brought my design skills on board along with some stock images and together we achieved the goal.